Hershey
Launching Transformational Powerhouse Behaviours
Hershey
Launching Transformational Powerhouse Behaviours
Hershey are transforming. They have a clear mission to be the globally leading snacking powerhouse. We needed to inspire, equip and mobilise the Hershey leadership community to drive and support that transformation.
We worked with the team to launch, embed and train a new set of Powerhouse Behaviours, behaviours singly focused on fixing challenges and accelerating the transformation. The behaviours were designed to focus leaders on the priorities that would have the biggest impact; Push to prioritize, Decide and act, Anticipate change and Be real.
We created a bespoke leadership development program to upskill and equip senior leaders with tangible and practical tools to ensure the Powerhouse Behaviours translated to reality and, action.
There’s a big secret in leadership development. Research tells us that we forget about 50% of new information within an hour of learning, about 70% of new information within 24 hours, and up to 90% within a week. We needed to think differently.
Our strategy was founded in nudge psychology to shape everyday decision-making. Taking behaviours and then putting them into immediate practice after bite-sized inspiration experiences.
The program was delivered in monthly leadership sessions and supported with actionable plans and tools to support leaders in shaping the transformational behaviours with their teams. Leaders were challenged with implementing the behaviours month by month, enabling them to focus on building positive and lasting habits.
Fauna’s deep expertise, creativity and dedication, accelerated our challenging culture shift, by embedding new behaviours within our leaders and their teams.
Allison Kleinfelter, Senior Director, Communications
The tactics
Rally-cry campaign / Monthly in-person and virtual learning experiences / Supporting toolkits / Nudge support
We’re just getting started and our measures and impact are still unfolding. Watch this space.
