Ericsson

Ericsson

Boundary Pushing Internal Communications

Ericsson

Boundary Pushing Internal Communications

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When we met Martin Fitzpatrick and his team, we knew we’d found the right partner. The team want to think differently and push what’s possible in internal communications at Ericsson.

Ericsson is transforming and the future doesn’t wait. It’s shaped by those bold enough to drive it. This is a world of connectivity and Ericsson’s unmatched scale, expertise and technology position them to lead in a way that nobody has before.

They’re shaping a more agile and responsive organisation that better serves their customers. An organisation with enhanced collaboration, innovation, and efficiency. Great strategic communications are right at the heart of getting that right.

Communication is 60% of my overall job. Whether it’s with frontline team members or beyond. It’s an intrinsic part of being a leader, and should be a constant area of improvement, because it’s almost our full-time job. If Ericsson wants to achieve any of our objectives – customer, financial – then as leaders – we must put energy to excel in it and touch all layers of our organisation.

Ericsson Senior Leader

A strategic approach

We work alongside the team to not just react to transformation, but to use communication to shape the experience of it. We’ve pulled together a future-focused framework to structure our thinking and work. That covers employee listening, narrative creation, equipping and inspiring leaders, and strategic communications that set our sights on the future.

What we’re working on

  1. Setting the standard of internal communications through employee listening and co-creation workshops and senior leader interviews.
  2. Strategic alignment and connection to take strategy from words, into action.
  3. Back to Work Playbook: Designed specifically for leaders and line managers, this playbook provided clear, actionable guidance to navigate the complexities of evolving work environments.
  4. Communicating through transformation: Transformation too often puts us in the grey, great communications break through with clarity for every audience. These communications had a 100% engagement rate across 11,000 people.

Our strategic partnership with Fauna is invaluable. They bring a depth of experience and fresh perspective, that complements our internal team. Their ability to work exceptionally quickly, without ever compromising on quality, makes them an indispensable extension of our team.

Martin Fitzpatrick, Head of Internal Communications
The tactics

Creative campaign / Strategic playbook / Leadership tools and support / Internal communications strategy / Leadership event planning

We’re just getting started. Work is ongoing and we’ll share more creative, impact and results when we can.